Luigi Farrauto (1981) has a Degree in Graphic Design (2000-05) with a thesis about wayfinding and holds a PhD in Design from Politecnico di Milano (2010-12), with a thesis focused on cartography. Luigi served as Wayfinding Project Manager for Expo Milano 2015 and has gained valuable experience living and working in various cities, including Amsterdam (as a Wayfinding Designer at Mijksenaar 2005-07), Boston (as a Visiting Researcher at MIT Senseable City Lab, 2011), and Doha (as a Wayfinding Project Manager for Hamad International Airport, 2015-17), consistently emphasizing the connection between maps and territory.
Back in Milan, in 2018, he co-founded with Andrea Novali 100km studio, the first Italian design studio specializing in maps and wayfinding. In 2023, Luigi continued this journey independently, blending graphic design with geography and travel writing.
He has been a visiting lecturer at several Italian design universities, and currently teaches Wayfinding at CFP Bauer in Milan, and Information Design at ISIA in Urbino.
Since 2013, Luigi has been an author for Lonely Planet Italia, has written over a dozen travel guides and two novels, "Senza passare per Baghdad" (Voland, 2011) and "Geografia di un viaggiatore pavido" (Laterza, 2023).
During his free time, Luigi dedicates himself to studying arabic (lebanese dialect) and chinese (HSK4), as well as traveling around the world.
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info@100km.studio
luigi@100km.studio
Via Bernardino Verro 45
20141 Milano